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Research papers

Weblogs and the quest for trendsetters

Trendsetters' habits and behavior form the mass culture and help forecast the overall tendencies of market development. This presentation reviews the methods of revealing and studying trendsetters.The presenter analyzes current approaches toward the...

Catalogue: Consumer Insights 2005
Author: Serguie Cheikhetov
November 15, 2005
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Citation

Cheikhetov, S. (2005a, November 15). Weblogs and the quest for trendsetters. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/weblogs-and-the-quest-for-trendsetters